Introduction to Special Event Promotions
Casino’s host large promotions which are an opportunity to improve your overall slot machine gambling performance. Special event promotions are unusual enough that I was able to detect a winning pattern which I will sharing with you.
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What are Special Event Promotions?
Special events at a casino are generally a significant promotional event held by the casino. This gathering includes, for example, when there is an exceptionally large audience attending the casino after a local sporting event concludes. Other types of special events include other large and nearby gatherings, such as annual festivals or a march for one charity or another.
While not explicitly organized by the casino, these nearby special events are nevertheless important as an opportunity for the casino to drive traffic to their establishment. The casino marketing staff very well knows this approach, which is an integral part of their very own “winning marketing strategy.” Holidays are a type of special event promotions but different enough to get their own strategy at Reliable Holiday Patterns.
Great promotional events, whether they are coordinated to occur during or immediately following large local community or sporting events, are special casino events. The casino invites patrons to these promotions via email and mail flyer distributions using their players’ club sign-up. Highway billboard and other traditional media will often be used to improve attendance.
These promotional events, which players may not necessarily be aware of, might include the conclusion to a month long, or longer, promotion such as a car giveaway. Somewhat smaller, but still relevant, special promotional events might include local concerts or celebrity presentations in or near the casino venue.
What’s So Special About Them?
The reason special events are a winning strategy is relatively straight forward. There appears to be a distinct winning advantage for playing slots on the day after a special event, particularly in the morning or early morning on the following day between, say, 4 a.m. and 6 a.m.
My personal slots gambling records show this post-special event period to be an excellent time for the casinos I’ve attended the morning after special events. This real data also matches my financial understanding of how profits might well be run at a casino by its operator, which I will explain as follows.
A casino must reach its targeted gambling percentage payout commitment to its stakeholders. Relatively huge audiences occur at significant special events. It is easier, even possible, to meet stakeholder expectations if the casino plays out very slightly less than required by its financial performance metrics.
But why? Because this imprecision in meeting financial performance metrics is due to a known limitation of technology, which can only provide near-real-time results. Not real-time results. This difference is essential, an imperfect situation resulting in a useful delay and the underlying origin of this winning strategy.
To help explain this element of the special events strategy, let’s imagine a specific casino-related business scenario. What if, due to a few hours’ worths of delay in collecting and analyzing daily revenue, the casino pays out slightly more than they needed to meet their financial performance commitments for that day.
How long would the casino have to reduce their overall payout return, in other words, to take people’s money, during the subsequent week of relatively smaller attendance before they could make up for that loss due to miscalculation? Hint: Think in terms of several days.
Logically, it would take quite some time due to the reduced revenue that is possible to be received from a smaller number of gamblers per day in the days after a special event. But let us consider the opposite business scenario. What if the casino were to deliberately pay out slightly less than their projected financial target during special events?
If they subsequently wanted to meet their financial target, then it would only take a few jackpots over the next day or so to reduce that revenue to instead precisely balance their business performance to the exact payout return desired. In other words, under this scenario, this second process makes it easier for the casino to meet its financial target. The downside for the casino is, of course, that they cannot meet their daily goal.
But that wasn’t happening anyway, as explained by the first scenario. But, under the second scenario, the casino would be able to meet their financial target in, say, daily plus another 6 hours. And do so without providing a noticeably bad experience for patrons.
Did you notice, somewhere is what I just explained, the winning advantage of special events? Whether you did or not, you savvy slots enthusiast, just in case I’ll go over implementing it shortly. Beforehand, however, we’ll first need to know WHEN special events occur.
When are Special Event Promotions?
The strategy of the winning advantage of special events is to plan for visits to the casino in the morning after they occur. One relatively major disadvantage of this winning strategy is learning or knowing when casinos have large crowds in attendance.
What is the local sports schedule for home games? Is there a special guest planned, or another type of promotional event? Are you a member of the casino’s players club, and did you get a mail flyer or email about a special occasion?
For guests and promotions, both the easiest and hardest way to know their complete event schedule is to be a top tier, a near top tier player, or know someone who is in either of those players club status tiers. Having such a connection is essential. Such so-called “high rollers” usually receive personal guest plus one invitation to attend if they are currently active in their playing.
If you’re not at such a high-status tier, maybe you can participate in special events by being the “plus 1” of someone already invited. Otherwise, advertisements on the casino’s website show limited information for events open to the public.
There is also the in-between crowd, those people who are in the lower players club tiers. Like high tier players, they too get invited to special events not otherwise open to the public.
If this winning strategy is of interest to you, seriously consider finding out about more promotional events by making friends with players in a higher tier than yourself and, again, and perhaps even attend such events with them. But, with regards to this winning strategy, it is not essential to attend the actual special event. What is important is, knowing that a particular event will occur.
If all this seems like a bit too much research, there is a more straightforward way to implement this strategy. However, be aware it may result in some wasted bankroll. This simplified schedule is simply this: What day or days does your local casino typically hold special events?
A truly simplified approach, with no research at all with regards to the casino’s schedule, is simply this: Assume special events occur every Friday and Saturday evening. You might even want to add the last day of each month.
Implementing this Winning Strategy
So, if a particular event is known to be occurring shortly, here’s how we apply this winning strategy to take advantage of it. Attend the casino with intent to gamble via slots, early on the day after the special event occurs.
As I’ve seen myself, after visiting the day after a year of special events, careful analysis of bankrolls, jackpots, and my payout return can show a pattern of financial profit.
There are a few caveats to be aware of, however. These are more practical issues than anything else. But, given your travel habits, perhaps they are applicable to you.
First, be aware that the casino will sometimes financially perform as planned, with the result that next day balancing is unnecessary. Sometimes, in other words, the casino gets it right.
Second, I’ve found success with this strategy by implementing it between 4 a.m. and 6 a.m. on the day after special events. You’ll note that it is quite a wide range as well as being quite early in the morning.
Let me mention that I wasn’t attending the casino from 4 a.m. to 6 a.m. after special events. What I was doing is what I expect you’ll do if you plan to implement this strategy: Find time between 4 a.m. and 6 a.m. when you’ll visit the casino for a short while.
Third, in the interest of full disclosure, for practical reasons, I was only able to implement this winning strategy at a limited number of casinos. The reason for this is simple: I had to be nearby to achieve it.
At two casinos, they were not located far from where I worked. So, driving in to visit them beforehand was relatively straightforward. However, I have subsequently moved a distance further away from where this is no longer a practical approach.
A few other times, I was able to implement this strategy when staying at a casino hotel. This circumstance allowed me to wake up early, or stay up late, to take advantage of being within walking distance of where I needed to be.
A Technological Trend
A thoughtful player wanting to implement the advantages available due to special events should be aware of a technological trend. Customer satisfaction and enhanced casino profits drive casino technology development. Technologies are getting better and better at providing real-time results to the casino regarding financial revenues.
These ongoing casino upgrades will eventually negatively influence the winning advantage of special events. A decade or more ago, every casino had a league of bookkeepers and accountants on staff to handle the massive paperwork being generated by casino patrons, perhaps being able to compile summary financial results only once or twice a month.
Nowadays, central server technology links slot machines to casino operating software. Slots enthusiasts can now call for beverage service from a slot machine, for slot attendants to receive routing instructions and confirmations via mobile devices, and more.
The concern here is, the day is fast approaching when casino operators will achieve effectively real-time financial results. When that day arrives, this winning advantage of special events will cease to exist. For now, there is still an hours-long delay in generating summary financial results – which means this advantage still exists.
How long will it last? Well, read annual financial reports submitted to the SEC but it seems years away. A few more years, anyway, before we’ll see the demise of this slots winning strategy.
Summary of Special Event Promotions
Casino special event promotions have a winning strategy associated with them. When implemented, they improve your overall gambling performance at some casinos. However, it isn’t necessarily convenient.
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