Special Event Promotions & Winning at Your Casino

Introduction to Special Event Promotions

Casinos host large promotions, which are an opportunity to improve your overall slot machine gambling performance. Special event promotions are unusual enough that I was able to detect a winning pattern, which I will share with you.

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What are Special Event Promotions?

Special events at a casino are typically significant promotional events held by the casino. This gathering includes, for example, when a huge audience attends the casino after a local sporting event concludes. Other types of special events include large and nearby gatherings, such as annual festivals or marches for various charities.

While not explicitly organized by the casino, these nearby special events are nevertheless crucial as opportunities for the casino to drive traffic to its establishment. The casino marketing staff is very aware of this approach, which is an integral part of their own “winning marketing strategy.” Holidays are a type of special event promotion, but they are different enough to warrant their own strategy at Reliable Holiday Patterns.

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Significant promotional events, whether they are coordinated to occur during or immediately following large local community or sporting events, are special casino events. The casino invites patrons to these promotions via email and mail flyer distributions, using their players’ club sign-up information. Highway billboards and other traditional media will often be used to improve attendance.

These promotional events, which players may not necessarily be aware of, might include the conclusion of a month-long or longer promotion, such as a car giveaway. Although somewhat smaller, these special promotional events may still be relevant and include local concerts or celebrity presentations held at or near the casino venue.

What’s So Special About Them?

The reason special events are a winning strategy is relatively straightforward. There appears to be a distinct winning advantage for playing slots on the day after a special event, particularly in the morning or early morning on the following day, between, say, 4 a.m. and 6 a.m.

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My records of gambling at slots show that the period immediately following special events is an excellent time for the casinos I’ve visited the morning after. This real data also aligns with my financial understanding of how profits might be generated by a casino’s operator, which I will explain as follows.

A casino must reach its targeted gambling percentage payout commitment to its stakeholders. Large audiences gather at significant special events. It is easier, and even possible, to meet stakeholder expectations if the casino performs slightly better than required by its financial performance metrics.

But why? This imprecision in meeting financial performance metrics is due to a known limitation of technology, which can only provide near-real-time results. Not real-time results. This difference is essential, an imperfect situation resulting in a useful delay, and the underlying origin of this winning strategy.

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To help explain this element of the special events strategy, let’s imagine a specific casino-related business scenario. What if, due to a few hours’ worth of delay in collecting and analyzing daily revenue, the casino pays out slightly more than they needed to meet their financial performance commitments for that day?

How long would the casino have to reduce its overall payout return, in other words, to take people’s money, during the subsequent week of relatively minor attendance, before it could make up for that loss due to miscalculation? Hint: Think in terms of several days.

Logically, it would take some time due to the reduced revenue that can be received from a smaller number of gamblers per day in the days following a special event. But let us consider the opposite business scenario. What if the casino were to deliberately pay out slightly less than its projected financial target during special events?

If they subsequently wanted to meet their financial target, it would only take a few jackpots over the next day or so to reduce the revenue to precisely balance their business performance with the exact payout return desired. In other words, under this scenario, this second process makes it easier for the casino to meet its financial target. The downside for the casino is, of course, that they cannot meet their daily goal.

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But that wasn’t happening anyway, as explained by the first scenario. However, under the second scenario, the casino would be able to meet its financial target in, say, daily, plus an additional 6 hours. And do so without providing a noticeably bad experience for patrons.

Did you notice that somewhere is what I just explained, the winning advantage of special events? Whether you did or not, savvy slots enthusiast, I’ll go over implementing it shortly, just in case. Beforehand, however, we’ll first need to know WHEN special events occur.

When are Special Event Promotions?

The strategy for gaining a winning advantage from special events is to plan visits to the casino in the morning after they occur. One relatively significant disadvantage of this winning strategy is learning or knowing when casinos have large crowds in attendance.

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What is the local sports schedule for home games? Is there a special guest planned, or another type of promotional event? Are you a member of the casino’s players club, and did you get a mail flyer or email about a special occasion?

For guests and promotions, the easiest and most effective way to obtain their complete event schedule is to be a top-tier or near top-tier player, or know someone who holds one of these player club status tiers. Having such a connection is essential. Such so-called “high rollers” usually receive a personal invitation plus one guest to attend if they are currently active in their gaming.

If you’re not at such a high-status tier, maybe you can participate in special events by being the “plus 1” of someone already invited. Otherwise, advertisements on the casino’s website show limited information for events open to the public.

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There is also the in-between crowd, comprising those individuals who are in the lower tiers of the players’ club. Like high-tier players, they are also invited to special events that are not otherwise open to the public.

If this winning strategy is of interest to you, consider finding out about more promotional events by making friends with players in a higher tier than yourself, and, again, perhaps even attend such events with them. However, regarding this winning strategy, it is not essential to participate in the actual special event. What is important is knowing that a particular event will occur.

If all this seems like too much research, there is a more straightforward way to implement this strategy. However, be aware that it may result in some wasted bankroll. This simplified schedule is simply this: What day or days does your local casino typically hold special events?

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A truly simplified approach, with no research required regarding the casino’s schedule, is simply this: assume special events occur every Friday and Saturday evening. You might even want to add the last day of each month.

Implementing this Winning Strategy

So, if a particular event is known to be occurring shortly, here’s how we apply this winning strategy to take advantage of it. Attend the casino with the intention of gambling on slots early on the day after the special event occurs.

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As I’ve observed, after visiting the day after a year of special events, a careful analysis of bankrolls, jackpots, and my payout return can reveal a pattern of financial profit.

There are a few caveats to be aware of, however. These are more practical issues than anything else. But, given your travel habits, they may apply to you.

First, I want you to know that the casino may sometimes operate financially as planned, resulting in an unnecessary balance due the next day. Sometimes, in other words, the casino gets it right.

Second, I’ve found success with this strategy by implementing it between 4 a.m. and 6 a.m. on the day after special events. You’ll note that it is quite a wide range, as well as being relatively early in the morning.

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Please note that I wasn’t attending the casino from 4 a.m. to 6 a.m. after special events. What I was doing is what I expect you’ll do if you plan to implement this strategy: Find time between 4 a.m. and 6 a.m. when you’ll visit the casino for a short while.

Third, in the interest of full disclosure, for practical reasons, I was only able to implement this winning strategy at a limited number of casinos. The reason for this is simple: I had to be nearby to achieve it.

At two casinos, they were not located far from where I worked. So, driving in to visit them beforehand was relatively straightforward. However, I have subsequently moved a distance further away from where this is no longer a practical approach.

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On a few other occasions, I successfully implemented this strategy while staying at a casino hotel. This circumstance allowed me to wake up early or stay up late to take advantage of being within walking distance of where I needed to be.

A Technological Trend

A thoughtful player looking to capitalize on the advantages available during special events should be aware of a technological trend. Customer satisfaction and increased casino profits drive the development of casino technology. Technologies are continually improving in their ability to provide real-time insights to casinos regarding financial revenues.

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These ongoing casino upgrades will eventually negatively influence the winning advantage of special events. A decade or more ago, every casino had a team of bookkeepers and accountants on staff to handle the massive paperwork generated by casino patrons, which allowed them to compile summary financial results only once or twice a month.

Nowadays, central server technology links slot machines to casino operating software. Slots enthusiasts can now request beverage service directly from a slot machine, allowing slot attendants to receive routing instructions and confirmations via mobile devices, among other benefits.

The concern here is that the day is fast approaching when casino operators will be able to achieve real-time financial results. When that day arrives, this winning advantage of special events will cease to exist. For now, there is still an hours-long delay in generating summary financial results, which means this advantage still exists.

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How long will it last? Well, read annual financial reports submitted to the SEC, but it seems years away. A few more years, anyway, before we’ll see the demise of this slots winning strategy.

Summary of Special Event Promotions

Casino special event promotions often feature a winning strategy. When implemented, they improve your overall gambling performance at some casinos. However, it isn’t necessarily convenient.

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