Introduction to Professor Slots 2019
Happy New Year 2019! I can already tell it’s going to be an exciting year. Why,
This community you’re connected with, a still relatively small group of dedicated slots enthusiasts, is growing larger every month. And, I will do what I can help that growth continue in 2019. So, let’s talk about our goals and how to reach them together.
This article has the following sections:
- Introduction to Professor Slots 2019
- Progress Made in 2018
- What Will Continue This Year
- The Goal: Growing an Audience of Slots Enthusiasts
- New Stuff I’ll be Trying Out in 2019
- What Else Would You Like?
- Summary of Professor Slots 2019
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Progress Made in 2018
It’s impossible to make plans without first
I’ve asked myself, was starting a podcast a good idea? Heck yes, it was. Was it easy? Heck no, it wasn’t! But, it was a lot of fun figuring out how to produce, edit, and publish a podcast. Like most everything about my Professor Slots brand, it was so very DIY.
Being all do-it-yourself, a lot has gone on behind the scenes to make it successful. As you may know, I’m technically inclined. I can figure out most anything technical if I put in the necessary time and research. And, of course, if I have enough funds for doing it.
So, with podcasting, I figured it out. And, consequently, my reward for all that effort was reaching an audience that likes to listen to my podcasts. Technically, it’s hard to know how many people listen to my podcasts. But, overall, I had just under 22,000 downloads.
And, in January 2018, I decided to self-publish Learning to Win on Amazon Kindle as an e-book. Later in the year, I also make it available as a softcover. In this way, I was able to reach another audience segment that liked to read books.
But, late in the year, I realized there was another audience segment I had yet to serve. Lots of people like YouTube videos. While I’d put some videos on YouTube in the year prior, I really hadn’t invested the necessary time and research to be successful at it.
Doing so was somewhat like learning to podcast, but required different equipment and software packages. It also meant setting up another permanent studio. Plus, I needed to learn the necessary video technology, again entirely DIY. White balance, anyone?
So, I started my YouTube channel in early December 2018. Since then, I’ve produced, edited, published a state-by-state video once every 48 hours. I have to say, jury-rigging a teleprompter for $100 in parts and plastic zip-ties was a key to my success.
Otherwise, 2018 was about persevering. My mother became very ill in April 2018 while I was away at Gamblepalooza in Connecticut. I’m so glad she’s no longer spending months at the hospital. But, my sister and I’ve had to help her transition to no longer able to do or live like she once had.
As I’ve said during tough times last year, life happens. And, sometimes, I’ve been unable to publish podcasts episodes for a month or more due to these family emergencies. But, out of this, I hope you learned something important about me: I persevere.
No doubt 2019 will have its own troubles and difficulties. And, I will deal with them as they occur. So, if I do have to step away, I won’t be gone long. Put another way, you don’t earn 8 college degrees mostly in physics and engineering by not being able to persevere.
What Will Continue This Year
Looking back at 2018 has helped me understand what works. And, I learned about living the life of an entrepreneur who already has a full-time job. Learning to keep my publishing schedule wasn’t easy, but was partly due to the time spent on DIY efforts.
My podcast clearly grew its audience in all of 2019, so it will continue. As I’ve previously mentioned, a lot of my efforts went into learning how to podcast. Everything has settled down quite a bit with producing podcast episodes, but I’ll still make improvements.
The same is true about creating and growing my YouTube channel. There is still a lot to learn about it but, like podcasting, I’ve finally got creating videos mostly figured out, I expect to improve but also to be inundated with comments. Excellent!
Certainly, I’ll also be continuing my weekly state-by-state articles. According to Google, those are popular. I’d hoped and planned for them to become an online resource and so they have. In fact, I have a plan to grow them further, but more on that in a bit.
Finally, a central core of everything I do is my articles on slots-related topics. Those will continue. Luckily, and happily, there is just so much more to write about. They are important because they are how I am most helpful to you.
Research articles on slots-related topics, state-by-state blogs, podcasts, YouTube videos, and books on Amazon Kindle all worked well in 2018. They were helpful to you, my audience. Because they were helpful, each will continue in 2019.
But, as always, there will be … adjustments. Tweaks. Improvements. Fixes. Whatever you want to call it, I plan to keep getting better to be helpful to you and thereby grow an audience. That’s the goal, anyway.
The Goal: Growing an Audience of Slots Enthusiasts
As interesting as it has been to be helpful to you as a slot machine enthusiast, I’ve found myself becoming deeply interested in how to be more helpful. To do so, I’ve had to learn to become something new. Or, at least, new to me. I’m now an entrepreneur.
Frankly, it’s just me in this business. I’m the only employee. At least, for now. As I grow, I’ll need to DIY having employees. Probably not in 2019, but later. As I grow, having employees will make sense. Whatever I’ve needed, so far, there’s been an App for it.
As you may have heard me say, I’m not trying to make money. Not currently, that is. I have no plan to deliberately make money in 2019. It’s just too soon. As with 2018, my overall business goal remains the same for 2019. My goal is to grow my audience.
And, it’s working. I did grow my audience in 2018. I know how many people visited my website thanks to Google Analytics. I also know how many downloads my podcast episodes have gotten. But, they aren’t my goal. They’re not what is most important.
My metric to gauge my success aren’t those measurements. I measure the success of my business by the number of email subscribers I have. It is my only ask of an audience member, at least for the time being.
Yes, I have a book on Amazon. But, I barely ever mention it. I also don’t suggest people subscribe to my podcast. And, I don’t ask anyone to subscribe to my YouTube channel or post a comment. I believe each of these helps with growing, but it’s not my goal.
My goal is to grow my list of email subscribers. To do that, I offer useful information like my Top 7 Online Resources. I have a podcast, videos, and e-books to get my listeners, viewers, and readers to my website. Once there, I hope and plan, they will sign up.
And, with that being my entire focus for 2018, my list grew by more than three-fold. That was wonderful. If you’ve already signed up to my email list, I appreciate it. Thank you so much. It’s how I measure success
How many email subscribers do my research suggest I need to have a successful business? It’s 2,000 email subscribers. Yes, I know I could get thousands per day by paying someone to hire a bunch of random people to sign up. That doesn’t work.
I need 2,000 people like you to sign up. To be successful, I need people from my niche. I don’t need just anyone. I need interesting people from a special group, who have a special interest. I need 2,000 slots enthusiasts.
Currently, I’m nearly 30% there. Naturally, I’ve kept good records on growing my list. It’s not like it’s hard, right? I’ve plotted that growth and extrapolated a trendline. If the rate of signup stays constant, we’ll have 2,000 email subscribers in 2 years.
And, once we reach that goal, the next phase of my business will begin. I will, as they say, pivot. With 2,000 email subscribers, I will survey them to ask what they want. Once I know that I can create a valuable product to satisfy that need. But, it won’t be free.
In the meantime, I’m not trying to make money. I’m only trying to be genuinely and freely helpful. Since I know myself well, I suspect I will always be helpful. Someday, and it looks like that will be in 2 years, I won’t always be entirely free.
What I’m trying to convey isn’t particularly easy for me, but I figured you should know. My Professor Slots brand isn’t a hobby. Rather, it’s a business. And, each month, I operate at what I think most people would consider being a rather significant loss.
I sold a record number of 65 copies of my book on Amazon in December 2018. I’ve set its price at less than $20 each, which seemed reasonable. Any lower, and it’s not considered valuable. For instance, what 90-cent book is?
But, as usual, Amazon took its 70% cut. In three months when Amazon pays royalties for December 2018, I’ll have made more than half of one month’s worth of business operating expenses.
Oh, I don’t mind. After all, I’m investing myself in my business. I’m willing to continue doing this for a few more years. Research shows it’ll take 6-8 years to be successful enough to quit my day job. With 2 years already gone by, 4-6 more years in fine by me.
But, in 4-6 years, I will have either succeeded or not succeeded. If the latter, I will try something else. If successful, my goals will again change. Are you surprised I have a 5-year-plan? Don’t be. Heck, I’ve got a 5-year-backup-plan. Two of them, actually!
New Stuff I’ll be Trying Out in 2019
So, I’ve discussed what happened last year. Of those, I’ve gone over what I will continue to do this year. I’ve even told you my goal as well as our progress toward achieving it. But, then there’s the new stuff I’ll be trying out.
I’m considering writing and self-publishing another book for Amazon Kindle in 2019. Yes, it’ll also likely cost under $20. I’m considering creating a book out of my state-by-state articles for the 56 states, territories, and the federal district.
Because this state-by-state online resource is a series which restarts every 56 weeks, this book I’m planning will be the first annual edition. What I mean is, each year I’ll publish a new edition for each series of 56 articles.
Doing this is based on being helpful. And, lots of people like to read books. Plus, it’s already a good online resource, so maybe it’ll make a good offline resource. I only have one concern. Did I just commit to writing at least one book a year … perhaps forever?
Other stuff for 2019 is learning to successfully deal with a growing YouTube channel. Looking at other channels, it could end up being my biggest source of an audience yet. But, I think it will be the most tumultuous.
If you didn’t already know, YouTube commenters can be quite brutal. But, my skin has gotten quite a bit thicker over the last few years. Remember, I have a day job. It’s been a real education working there, to say the least. But, it will help. Enough said!
So, trolls exist. But, I’m used to them. What I’m more concerned about is my usual concern: How can I be as helpful as possible? With YouTube comments, I’m told there will be a lot of them. And, a lot of comments can be difficult to keep up with.
Being helpful means replying to emails and comments within 24 hours. Possibly years from now, I will have the same issue all growing businesses have. Eventually, I will have difficulty finding enough time to personally answer all of them.
But, that’s a long way in the future. Inundated by comments on my YouTube videos I can figure out, DIY-style. Five a day, I can handle now. Fifty a day? Maybe. Three hundred emails a day? Umm, what? Wow. That’d be tough. Or, maybe, not so tough.
As I’ve already mentioned, I’m technically inclined and there’s generally an App for that, whatever that is. And, getting too many emails to easily process sounds like it would be solvable with some kind of App. Anyway, I’m not worried.
There is another issue with having a YouTube channel, though. I’ve been able to publish a new video every 48 hours for the last month due to having a backlog. As you may have noticed, every state-by-state blog article now comes with an embedded YouTube video.
But, I’m now caught up. Once a week, at the same rate I produce updated state-by-state blog articles, I will publish another state-by-state video. So, what about the other two videos each week?
To grow my YouTube audience at an optimal rate, I’ll need to publish a video every 48 hours. But, there’s another statistic that makes a quality YouTube video of the types I produce. They can’t be more than 8 minutes long. At least, not for optimal growth.
And, basically, videos made from my research articles will be well over this 8-minute-limit. So, what to do, what to do? I’ll guess I’ll just have to get creative. I know, I’ll DIY it!
eanwhile, you’ll watch me make a mess of it, fix the mess I make, then become the best at whatever it is. Again. Because, you know, that’s what I do. I persevere.
Finally, there’s the small but frequent stuff. So far, mostly, I’ve generated research articles. They are more for reference, now. For the near future though, I’ll be mixing in more Q&A sessions as well as reviews of casinos, slot machine game themes, and books.
What Else Would You Like?
Blog articles on slots-related topics, continuing my online resource of state-by-state posts, weekly podcast episodes, a new YouTube video every 2 days, and another book by mid-2019. That’s me being helpful. But, what else can I do for you?
Seriously, I’m interested. What I’ve learned about having a small business and growing an audience seems reasonable. I’m told you’ll never really know in advance, never be able to accurately guess, what your audience will want until they tell you.
Maybe I’m trying to get a hint of what 2,000 email subscribers will want in something like 2 years. I’d certainly like to know now, if possible. Maybe you already know?
Is it more books? Articles? Videos? Is there something about the podcast you’d like added or changed? I’m not saying I can do anything and everything. But, it’s easy for me to solve technical problems. So, ask. I do love DIY.
I’m currently making my best guess at what you want as a slot machine enthusiast. And, in the last year, I think I’ve come up with a few good ideas on what is helpful and how to reach you and more people like you.
But, there’s still a lot of mystery here. I’ve gotten email suggestions which were, frankly, incredibly helpful. Another professor, for example, helped me see almost everything I’d been doing in a completely different way. It was quite helpful.
So, if you want to offer suggestions, please do so. My email and voicemail are available in the footer at the bottom of this webpage. Drop me a line or give me a ring, and tell me your thoughts. I’ll appreciate it.
Summary of Professor Slots 2019
For Professor Slots 2019, my plan is to keep guiding slot machine casino gamblers to success. I’ll continue what works while improving them as I go, including educational articles, state-by-state blog series, podcasting, and DIYing a YouTube channel.
I plan to have new stuff as well, such as committing to writing a new book each year based on my state-by-state online resource. I’ll also be adding more reviews to the mix. It’s really all about being helpful to you, my dear fellow slots enthusiast.
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